Social media is an umbrella term that consists of interactive programs such as blog sites, podcasts, in addition to social networking Websites. So, just as many were about to turn the dial on article spinning to blogs up to 11 and go on holiday, Google nuked this and a lot of other low-quality links with the Google Penguin update and an old mantra shouted even louder - earn rankings based on merit and uniqueness, or be punished.
There are several different ways in which you can use links effectively, including searching the numerous websites that are at your fingertips, using links to connect you to the various social media channels that may be of value to you and to your business, and using links to explore websites that you feel are safe and relevant to your particular business.
Reply to comments to your content to show social media algorithms that the account isn't inactive, partner up with influencers, pay attention to local media outlets and share their content, engage on topical forums to attract more eyeballs, and keep adding new quality content to always stay visible.
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Over the years - Google has done a really good job of balancing domain authority, relevance and a whole host of other ranking factors to spread that free traffic about and stop sites ranking for terms they probably should not rank for (think, Google Panda).
When you are not spamming the algorithm, and the Google web spam team is not on holiday, ranking in Google today is about patience, ACCESSIBILITY, RELEVANCE, CONTENT QUALITY, REPUTATION, USER EXPERIENCE and above all - TRUST - however, Google works that last one out.
Remember, as long as you're posting on highly authoritative and industry-relevant sources with a diverse and appropriate style of links, you shouldn't have to fear a penalty from link building Link building can still be a valuable strategy, especially if it is used in moderation and in conjunction with the authority-building strategies listed above.
Christoph C. Cemper is the CEO and Founder of LinkResearchTools and Link Detox A well-known and distinguished expert in SEO who started link building for clients in 2003, building LinkResearchTools since 2006 and marketing it as SaaS product since 2009.
Adding information-rich content to your site is a great method of attracting natural links from forums and blogs, and the more in-depth the article, the more chance of it ranking high in Google for(especially) long tail variations of high traffic high-value keywords.
Klout: Klout is the ultimate social media scorecard and the online community has been already abuzz about it. It ranks your influence online through social media sites like Twitter and Facebook, and gives you a detailed breakdown of your presence there.
Okay we're not really stealing per se, but we're helping people link to something better than what they're currently linking to. Knowem alternative This approach consists of identifying outdated or thin content (read: not very comprehensive) on a subject similar to yours.
At the same time, concerns have been raised about possible links between heavy social media use and depression , and even the issues of cyberbullying , online harassment and " trolling ". According to cyber bullying statistics from the i-Safe Foundation, over half of adolescents and teens have been bullied online, and about the same number have engaged in cyber bullying.