One of the biggest concerns that I hear from business owners about social media, is their fear of negative reviews. Given the demand for authentic reviews, the dearth of them in the suburbs and their incredible power to influence purchase decisions- I would say that there is clear evidence of an significant opportunity for high quality businesses to create a sustainable competitive advantage by being first to create a natural online reputation within their local market.
They aggregate what others have reviewed, and using their algorithm, show you a summary and what the overall opinion is. You can browse between expert reviews and user testimonials best air fryers on virtually any product you are thinking of purchasing, as they offer one of the biggest databases from the list, and their rating even gives higher importance to trusted sources.
Businesses should strive to get business reviews on business review websites that are going concerns, review sites that people know about (and go to) and that are relatively friction-less (sites consumers have log ins or can go in easy to leave a review).
Whether you're trying to find the ideal gift, get help with your financial situation, prepare for an upcoming trip, or make any one of thousands of possible purchasing decisions, you can trust Top Consumer Reviews to help you cut through the clutter and give you the information you need.
Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although they've expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews.
The study produces three major findings: (1) the quality of on-line reviews has a positive effect on consumers' purchasing intention, (2) purchasing intention increases as the number of reviews increases, and (3) low-involvement consumers are affected by the quantity rather than the quality of reviews, but high-involvement consumers are affected by review quantity mainly when the review quality is high.
offers an "accessible, reliable, and practical source of information on buying 'greener' products that have minimal environmental impact and meet personal needs." The site contains many articles about different products, rating them on how "green" they are.
Consumer Reports is an independent, nonprofit organization that works side by side with consumers to create a fairer, safer, and healthier marketplace.Together with consumers, we champion the principles of choice and voice, safety, privacy, sustainability, transparency, and value in the rigorously testing products and services and fearlessly investigating where markets have failed, we equip consumers to make smarter choices that improve their lives and strengthen amplifying consumer voices and building powerful coalitions, we turn public sentiment into action, enforce accountability, and compel business and government leaders to safeguard consumers and uphold their rights.
The Tesla Model S famously broke Consumer Reports‘ rating system in 2015, scoring a 103 out of a maximum 100 points This was due to the way CR balances their tests, and the Model S did so well in multiple categories that it scored a higher score than the scale could handle.
Yelp, a popular US site that combines local reviews (30m so far) and social networking to create a local online community, said in November that it would be fighting fake reviews by naming and shaming companies and individuals found to be doing it. If Yelp finds evidence of attempts to pay for positive reviews, it puts up a 90-day consumer alert against the company.