Every business in the world must learn to leverage social media these days. A great way to prevent crises ahead of time is to monitor conversations around your brand and topics related to it. This social media listening will give you the heads up that there might be a problem and will help you monitor the sentiment around your brand so that nothing catches you by surprise.
A simple logic should explain this: imagine shooting a gun at a target with your eyes closed, the chances of hitting the specific target would be so small even if you used a machine gun as compared to keeping your eye on the target and aiming for it. Knowing the target audience requires keeping focus on them and what social networks they would be probably staying, not just mindlessly posting in the internet, hoping that they would just miraculously swarm over it and gain results.
The importance of a clearly written marketing strategy is not the subject of this article, but since we have to start from the foundation, this is the starting point: a coherent marketing strategy that includes the social media strategy, with SMART goals and media channels to be considered.
Know your audience: Find out where your audience spends their time - target specific communities on larger social networks like Twitter or look Social media marketing tips for niche social networks, blogs and discussion forums where your ideal customer goes for their daily dose of inspiration and knowledge.
And while we're talking about employee participation, my last recommendation is one that is both employee-specific and platform-specific: Choose four or so employees who are either experts or who you want to brand as experts, and have them join LinkedIn groups that are related to your industry and ones that your audience follows.
Every time you post a story, your followers see your account at the top of their feed and know that you have a new story up. You can use Stories to bring attention to what you're posting on your newsfeed to make sure people see it. If you have more than 10,000 followers, then you'll also be able to include links within your stories.
Just as Instagram gained more marketing value over time since it started almost a decade back as only a platform in which people can post pictures, your business will also gain a lot of value in the market and trust among your users only if you can use it in the best possible ways.
Quick tip: That being said, it'll be wise to at least have a complete profile on the Big Four вЂ” Facebook, Instagram, Twitter, and LinkedIn вЂ” as they would often show up on the first page of Google search results when people search for your brand.
To make a difference among other Etsy sellers, you can also go for Content Marketing, targeting your niche you can prepare various types of content like Blogs, Ebooks and Video-Tutorials to help them with the onboarding process, ways to promote Etsy shop and introductory videos about your products and offers.
I have found that while sharing your industry insights on a topic with original thoughts or with third-party content - e.g., an interesting newspaper or trade publication article, you can actually generate a high rate of engagement (likes, shares, comments) by posting a short statement on what you're up to. For example, a quick opinion on a legislative discussion, or a post to let people know you spoke at a conference - i.e., personal, but professional.
Once you've determined the types of social media content you'll be sharing, the time you'll be posting, and your posting frequency, create a social media content calendar that outlines how often you will post to each network, which content you will share, and when you will share it.
Traditionally, marketing professionals have created content to serve a wide audience. As more consumers use social media platforms to engage with brands and companies, this number will climb. If you own a brand then the logo of a brand will have a very positive impact on your business marketing and promotion.